Daniel Lavery

Director

Daniel commenced working in the electrical industry in 1996 as a store person. He worked in various positions before becoming a Branch Manager in 2005. He has held several management positions at various branches; placed into struggling branches to turn them around and had phenomenal success doing so. He has won several awards for outstanding performance. Daniel appreciates all things yesteryear and collects various themed items including old electrical switchgear and catalogues. He also enjoys watching sport and spending time with his family.

Klaire Wilson

Director

Klaire started work in the electrical industry in 2006. She has worked for 2 large wholesalers in both internal and external sales, achieving great results. Klaire has also worked for one of WA’s largest electrical engineering companies in the role of Procurement Officer. Having worked on the customer side of the fence she understands what is required from a supplier and the importance of communication. Klaire has a split office / work from home role as she is Mum to young Sunny. Klaire loves animals and will save even the tiniest of insects. She likes catching up with friends and channelling her inner senior by playing Bingo with her Grandma.

Rod Tanner

Internal Sales

Rod’s electrical wholesale career started in 1987 and he joined Team Netelec in April 2018. His experience includes working for independent and multinational wholesalers, both small and large. Rod has worked in all positions of a wholesaler, from stores through to branch manager. He was one of the original 4 employees of a small independent wholesaler that grew to over 100 staff. Rod is a Dockers tragic, loves watching and playing cricket and is a long distance runner.

Justin Reid

Internal Sales

Justin joined the Netelec team in August 2020. He has experience in both electrical and auto electrical parts as well as a host of other jobs from landscaping to debt collection. Justin is high spirited and eager to please. He is the office loud mouth and frequently has to be told to quieten down. 😲 Justin is an avid gamer, and enjoys following world events and politics. He spends his spare time hanging out with his black Labrador, Rusty.

Chris Fearnley

Internal Sales

Chris began his career in the electrical wholesale industry in 1988 in the UK.  He started in the warehouse, progressing through every branch position and then into Senior Management, all with the same company. He was then responsible for traversing the seas and opening up branches in Australia for the company, where he had great success. Chris joined the Netelec team in September 2024. He enjoys most sports, predominantly soccer, tennis and running.  Outside of this, he enjoys travelling and spending time with family and friends.

Mark White

Sales Rep

Mark started in the electrical industry as an apprentice in 1976.  After qualifying as a tradie, he started his own contracting business before getting off the tools and transitioning to the supply side of the industry.  He has had considerable successful in business development roles with well-known brands – Schneider, Legrand, B&R and NHP over the years.  Following these positions, Mark moved into electrical wholesaling which led him to Netelec in January 2024.  Mark possesses sound product knowledge honed over many decades.  He is very customer focussed, super friendly and loves working with the internal staff, helping out where he can.  He loves motor sports, riding his motorcycles and walking his dogs.

Fred Trimmer

Stores Supervisor

Fred started in the electrical wholesale industry in 2015 and joined Team Netelec in 2020. Prior to electrical, he worked in antenna and satellite installation and also home renos. Fred is Netelec’s Warehouse Supervisor with a cheerful, friendly demeanor and is only too happy to help with anything required. On the weekends, Fred enjoys getting outdoors camping, 4 wheel driving or dirt bike riding with his mates.

Chris Bracken

Stores

Chris started in the industry in 2011 and worked at another wholesaler for 10 years in the store before joining Team Netelec in 2021. He hangs out with Fred and Josh in the warehouse making sure customer orders are well packed and accurate. He’s a pro on the forklift and happily jumps in the company ute or truck to deliver goods to provide excellent customer service. When not working, Chris enjoys swinging a golf club, watching motorsports and is a car enthusiast. He loves classic car shows and working on cars to fix them up.

Josh Lee

Stores

Josh, a former chef, transitioned into the electrical industry and joined Netelec in November 2023. Josh works alongside Fred and Chris in the stores, ensuring that customer orders are dispatched efficiently. Josh is also often on the road, picking up and dropping off gear to expedite orders.  He has a keen interest in audio equipment and computer hardware and is delving into the world of electrical engineering.

Sunny Lavery

Apprentice

Sunny is Netelec’s apprentice. She is currently learning the ropes from Mum and Dad and is slowly learning product names. She practices serving behind the counter with our patient customers and enjoys office chair whizzy dizzys. Sunny enjoys attending Girl Guides and is good at swimming and art. She has her own art gallery displayed in the office.